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Results categorised as News
22 Apr 2025
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Jack Benjamin
Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform's ethos, features, unique commercial model and how it is attracting investment from brands.
22 Apr 2025
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Jack Benjamin
The Guardian claims it is the first media owner in the world to achieve this.
17 Apr 2025
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John Moulding
V-Nova Studios is pioneering an immersive, 360-degree virtual-reality viewing format that it believes will revolutionise home entertainment. There is no motion sickness and only modest reformatting costs.
17 Apr 2025
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John Moulding
By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
17 Apr 2025
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Maria Iu
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
17 Apr 2025
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Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
17 Apr 2025
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Jack Benjamin
The latest IPA Bellwether Report, conducted before Donald's Trump's "liberation day", already showed a fall in business confidence amid macroeconomic uncertainty.
16 Apr 2025
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Jack Benjamin
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
14 Apr 2025
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Jack Benjamin
The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.
14 Apr 2025
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John Moulding
Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.
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