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Results categorised as News
29 Apr 2015
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Ellen Hammett
A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.
29 Apr 2015
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Niall Johnson
Tuesday night saw BBC One début a brand new living documentary series in which some familiar faces were put through the historical ringer, all in the name of entertainment and education.
29 Apr 2015
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Richard Shotton
For marketers prepared to learn from the Middle Ages, the rewards could be plentiful, writes ZenithOptimedia's Richard Shotton.
28 Apr 2015
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Shaun Munoz
To mark the 70th anniversary of Victory in Europe day, The Mirror is digitally re-publishing the original newspapers from 1945.
28 Apr 2015
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Ellen Hammett
The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
28 Apr 2015
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Ellen Hammett
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.
28 Apr 2015
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Shaun Munoz
Matt Hill, editor of Gizmodo UK, has been appointed deputy editor of UK entertainment brand Digital Spy.
28 Apr 2015
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Niall Johnson
For the second week in a row ITV's new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.
27 Apr 2015
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Shaun Munoz
Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
27 Apr 2015
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The Media Leader Staff
In this short video interview, the chair of the judges explains what makes the category so important - and how it can tell us something about the way the connected consumer is altering the advertising landscape.
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