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Results categorised as News
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
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Jack Benjamin
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
29 Apr 2025
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Maria Iu
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
29 Apr 2025
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Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
28 Apr 2025
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Jack Benjamin
COO Jonathan Allan will be interim CEO while the board considers a successor.
28 Apr 2025
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Jack Benjamin
Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.
28 Apr 2025
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Jack Benjamin
Specsavers' head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.
25 Apr 2025
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Maria Iu
A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
25 Apr 2025
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Jon Lafayette
As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.
24 Apr 2025
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Jack Benjamin
Kantar's latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.
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