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Results categorised as News
28 Jan 2025
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Simon Redican
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
28 Jan 2025
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Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
27 Jan 2025
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Jack Benjamin
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
27 Jan 2025
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Jack Benjamin
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
27 Jan 2025
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Jack Benjamin
"Making Every Journey Matter for 25 Years" was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
27 Jan 2025
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The Media Leader Staff
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
27 Jan 2025
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Jack Benjamin
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.
27 Jan 2025
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The Media Leader Staff
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
24 Jan 2025
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Jack Benjamin
Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.
24 Jan 2025
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The Media Leader Staff
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
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