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Results categorised as News
12 May 2025
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Jack Benjamin
TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.
10 May 2025
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Jack Benjamin
Over 400 artists and media industry leaders have penned an open letter to the UK PM ahead of a crunch vote in the House of Lords on plans to carve out copyright exemptions for AI companies.
09 May 2025
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Jack Benjamin
The ASA assessed over 50,000 pieces of influencer context on social media platforms, finding that only 57% stuck to its rules on ad disclosure.
08 May 2025
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Jack Benjamin
Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
08 May 2025
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John Moulding
Guy Bisson at Ampere Analysis believes the future of partnership and M&A will cross-match global distributors, regional content providers, global content providers and regional distributors. Such deals will help traditional media survive a world where geographic licensing and traditional windowing are being killed by streaming.
08 May 2025
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James Longhurst
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
07 May 2025
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Jack Benjamin
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
07 May 2025
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Jack Benjamin
Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
07 May 2025
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Jack Benjamin
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
07 May 2025
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Jack Benjamin
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
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