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Results categorised as News
24 Aug 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media. Next week: the last instalment...
23 Aug 2016
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The Media Leader Staff
As the world celebrates 25 years of the World Wide Web, senior agency figures give their predictions on what the next quarter of a century might bring...
23 Aug 2016
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Richard Shotton
Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith's Richard Shotton.
22 Aug 2016
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Ellen Hammett
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
18 Aug 2016
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The Media Leader Staff
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.
18 Aug 2016
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The Media Leader Staff
Leading women in advertising speak to Newsline about gender discrimination - and how things might be changing for the better
17 Aug 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
17 Aug 2016
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Ellen Hammett
New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
16 Aug 2016
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Simon Wright
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
16 Aug 2016
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The Media Leader Staff
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
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