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Results categorised as News
30 Nov 2016
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David Pidgeon
GroupM's global chairman, Irwin Gotlieb, has said television broadcasters - against a backdrop of "distrust" and "bickering" over the subject - must move quicker to adopt addressable TV to help future-proof the medium.
30 Nov 2016
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The Media Leader Staff
Clifford has been interim CEO since Rufus Olins' departure in October.
30 Nov 2016
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Ellen Hammett
Sky Mobile will allow customers to keep unused personal data for up to three years.
30 Nov 2016
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The Media Leader Staff
MGOMD's Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo - and what the results mean for the publishing and advertising sectors.
30 Nov 2016
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Ellen Hammett
Over the last year, the News UK title's mobile readership has increased tenfold, from 1.6 million to 16.5 million
30 Nov 2016
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Ellen Hammett
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
30 Nov 2016
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David Pidgeon
The deal, made for an undisclosed sum, will see one of the UK's largest independent creative agencies integrate its experience within Accenture Interactive to offer "connected creativity" to brands.
28 Nov 2016
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The Media Leader Staff
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
28 Nov 2016
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The Media Leader Staff
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
25 Nov 2016
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Heather Andrew
Neuro-Insight's Heather Andrew explains the success of John Lewis' 2016 Christmas ad from the brain's perspective.
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