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Results categorised as News
02 Jun 2025
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Jack Benjamin
Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.
30 May 2025
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Jack Benjamin
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
29 May 2025
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Jack Benjamin
The holding group has rebranded its media investment arm to WPP Media, a "fully integrated, AI-powered company".
29 May 2025
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Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
29 May 2025
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Jack Benjamin
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
28 May 2025
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Maria Iu
A new report from the alliance identifies key challenges and commits to shared goals.
28 May 2025
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Jack Benjamin
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
27 May 2025
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The Media Leader Staff
Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
27 May 2025
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Jack Benjamin
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
23 May 2025
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Jack Benjamin
The AMI, founded in January, now claims its members collectively exceed WPP's annual media billings.
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