SEARCH
Results categorised as News
27 Mar 2017
|
Jennie Roper
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
24 Mar 2017
|
David Pidgeon
If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.
23 Mar 2017
|
David Pidgeon
It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.
23 Mar 2017
|
The Media Leader Staff
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
21 Mar 2017
|
Ellen Hammett
From next month, 'In Fact' will "overtly call out" unverified and false news stories in an effort to help "people return to brands they really trust".
21 Mar 2017
|
David Pidgeon
Kick em while they're down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
21 Mar 2017
|
The Media Leader Staff
MediaCom UK's Karen Blackett, Mindshare's Helen McRae, and Coty Inc.'s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
20 Mar 2017
|
Ellen Hammett
Speaking at Ad Week, the Guardian's ex editor-in-chief described the erosion of trust between the press and the general public as "desperately worrying" - adding that they could learn a thing or two from the digital duo.
20 Mar 2017
|
David Pidgeon
You'd be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it's a problem dished out by UK newsbrands too - albeit in a less sinister guise - says BuzzFeed's political editor at AWE 2017.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer