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Results categorised as News
28 Feb 2025
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Maria Iu
The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.
27 Feb 2025
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Maria Iu
The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.
27 Feb 2025
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Maria Iu
While their viewing share has declined, broadcasters are agile and remain strong in a number of areas, according to a talk between Shapiro and Barb CEO Justin Sampson.
26 Feb 2025
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Jack Benjamin
Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.
26 Feb 2025
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Maria Iu
This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.
26 Feb 2025
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Jack Benjamin
The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
25 Feb 2025
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Jack Benjamin
The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.
25 Feb 2025
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Maria Iu
The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.
25 Feb 2025
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Jack Benjamin
CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting 'our money where our mouth is'.
25 Feb 2025
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Maria Iu
Campaign running across news brands seeks support to ensure copyright is protected.
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