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Results categorised as News
10 Jun 2025
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Jack Benjamin
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
09 Jun 2025
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Jack Benjamin
WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.
09 Jun 2025
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Jack Benjamin
He will step down on 31 December, with the search for a successor already under way.
09 Jun 2025
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James Longhurst
New research on a consumer segment, which the company has dubbed "Gen Uber", looks at digital behaviours, purchase preferences and advertising engagement.
09 Jun 2025
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Jack Benjamin
Paramount's president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
06 Jun 2025
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Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
06 Jun 2025
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Jack Benjamin
Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.
05 Jun 2025
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The Media Leader Staff
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
05 Jun 2025
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John Moulding
Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
05 Jun 2025
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Jack Benjamin
The auditor has updated its reporting standards to better recognise the publishing industry's digital transformation.
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