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Results categorised as News
06 Mar 2025
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Jack Benjamin
The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.
06 Mar 2025
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John Moulding
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
06 Mar 2025
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Jack Benjamin
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
05 Mar 2025
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The Media Leader Staff
The OOH media owner took home four awards in total.
05 Mar 2025
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Jack Benjamin
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.
05 Mar 2025
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Maria Iu
With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.
04 Mar 2025
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Maria Iu
A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.
04 Mar 2025
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Jack Benjamin
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
03 Mar 2025
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Jack Benjamin
Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.
03 Mar 2025
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Jack Benjamin
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
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