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Results categorised as News
04 Dec 2017
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Anne Tucker
Contract-free subscription services are taking hold, particularly within video and audio. But how popular are they becoming? Anne Tucker, Mediatel, digs into the data to look at their impact on the media industry.
01 Dec 2017
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The Media Leader Staff
Mobile-first agency Fetch is to open a new office in Tokyo today - in combination with Dentsu and Dentsu Digital - as it continues its global expansion.
01 Dec 2017
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The Media Leader Staff
October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
01 Dec 2017
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The Media Leader Staff
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
30 Nov 2017
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The Media Leader Staff
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
30 Nov 2017
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The Media Leader Staff
Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
29 Nov 2017
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The Media Leader Staff
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
29 Nov 2017
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The Media Leader Staff
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.
28 Nov 2017
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The Media Leader Staff
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
28 Nov 2017
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The Media Leader Staff
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
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