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Results categorised as News
14 Mar 2025
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The Media Leader Staff
Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
13 Mar 2025
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John Moulding
The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.
13 Mar 2025
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John Moulding
The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.
13 Mar 2025
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Jack Benjamin
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands' digital brand safety and sustainability needs.
13 Mar 2025
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John Moulding
Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.
13 Mar 2025
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Maria Iu
In a roundtable event, members of The Media Leader’s Future 100 discussed the need for better collaboration and stronger trust amid a risk-adverse environment.
13 Mar 2025
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Jack Benjamin
A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio's market share accounting for 90% of total listening.
12 Mar 2025
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The Media Leader Staff
David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.
12 Mar 2025
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Maria Iu
Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.
12 Mar 2025
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The Media Leader Staff
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
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