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Results categorised as News
06 Dec 2017
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The Media Leader Staff
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
06 Dec 2017
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Ellen Hammett
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
05 Dec 2017
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Ellen Hammett
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of 'non-stereotypical' women over the past 12 months.
05 Dec 2017
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Ellen Hammett
Mindshare's 2018 trends report highlights key consumer attitudes towards data and how brands use it.
05 Dec 2017
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Ellen Hammett
The findings form part of Mindshare UK's 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.
05 Dec 2017
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Ellen Hammett
The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.
04 Dec 2017
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The Media Leader Staff
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
04 Dec 2017
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Ellen Hammett
The Telegraph has appointed OMD's Joanna Lawrence to the newly created role of managing director, strategy and client development, whilst Beano Studios' Karen Eccles has been hired as digital sales and innovation director.
04 Dec 2017
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John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
04 Dec 2017
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Ellen Hammett
It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
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