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Results categorised as News
02 Oct 2017
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The Media Leader Staff
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
02 Oct 2017
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Ellen Hammett
From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line 'Photographie retouchée', or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
02 Oct 2017
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John Moulding
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
28 Sep 2017
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The Media Leader Staff
Following a series of declines in June and July, August continued the trend in the commercial broadcast market.
28 Sep 2017
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The Media Leader Staff
The move follows a series of recent global client wins including Spotify, Accenture and Coach.
27 Sep 2017
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Ellen Hammett
Hearst UK's new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
27 Sep 2017
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Ellen Hammett
WPP's Wavemaker - the product of merging MEC and Maxus - has appointed Aaron Smith as global chief client officer.
27 Sep 2017
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David Pidgeon
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
27 Sep 2017
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John Moulding
Sky and Virgin prove the UK TV industry can set aside its rivalries to deliver the advanced adtech scale that buyers now demand, writes John Moulding.
27 Sep 2017
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David Pidgeon
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering "digital-like precision and accountability to advertising on television."
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