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26 Jun 2025
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The Media Leader Staff
Follow along live as The Media Leader team and F100 club members bring you all the updates from our Empowering Voices event in London.
26 Jun 2025
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Jack Benjamin
McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.
26 Jun 2025
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James Longhurst
The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.
25 Jun 2025
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John Moulding
LiveRamp's Tim Norris-Wiles discusses the future of data-driven TV and how digital-native advertisers can use the medium the way they use other digital, with deterministic business outcomes measurement.
25 Jun 2025
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John Moulding
The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.
25 Jun 2025
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The Media Leader Staff
Marketers have become "confused, misled, and misguided" by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
25 Jun 2025
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James Longhurst
While this is the first time it has occurred in IPA TouchPoints' 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
24 Jun 2025
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Jack Benjamin
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
24 Jun 2025
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Jack Benjamin
A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.
24 Jun 2025
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The Media Leader Staff
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
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