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Results categorised as News
24 Mar 2025
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Jack Benjamin
JCDecaux's UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.
21 Mar 2025
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Maria Iu
UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.
20 Mar 2025
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Maria Iu
The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.
20 Mar 2025
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John Moulding
Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.
20 Mar 2025
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Maria Iu
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
20 Mar 2025
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John Moulding
Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.
20 Mar 2025
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Maria Iu
The Media Cricket Sixes Day will take place at Teddington Cricket Club.
20 Mar 2025
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Maria Iu
The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.
20 Mar 2025
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Jack Benjamin
The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
19 Mar 2025
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Jack Benjamin
Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
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