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Results categorised as News
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
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Ellie Hammonds
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
02 Jul 2025
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Ellie Hammonds
The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.
01 Jul 2025
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Jack Benjamin
The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.
01 Jul 2025
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Jan Gooding
Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.
01 Jul 2025
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The Media Leader Staff
Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.
01 Jul 2025
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Jack Benjamin
Reach's new CRO discusses how the publisher is improving its UX, driving digital growth via ecommerce and its content studio, and why agencies should lean back into news.
30 Jun 2025
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John Moulding
RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.
30 Jun 2025
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Jack Benjamin
SuperAwesome CEO Kate O'Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.
30 Jun 2025
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The Media Leader Staff
Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery's Estelle Zeitoun and Canal+ Brand Solution's Fabrice Mollier at Cannes about their services' recent rebrands and how they're driving innovations for advertisers.
26 Jun 2025
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Jack Benjamin
Michaelides, who most recently worked as interim chief customer officer of Great British Racing, takes over from Phil Smith after eight years at the helm.
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