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Results categorised as News
26 Mar 2025
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John Moulding
Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.
26 Mar 2025
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Jack Benjamin
The "Baby Lantern" proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
26 Mar 2025
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Jack Benjamin
Pamco's latest report suggested resilience in publisher brands' total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.
25 Mar 2025
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Maria Iu
Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.
25 Mar 2025
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Maria Iu
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
25 Mar 2025
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The Media Leader Staff
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
25 Mar 2025
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John Moulding
Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.
25 Mar 2025
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Maria Iu
Sue Unerman and Kathryn Jacob’s book tried to get everyone become more creative in order to achieve business success.
25 Mar 2025
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Jack Benjamin
Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.
25 Mar 2025
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Maria Iu
Newsworks study also found that most Brits believe advertisers should support quality journalism.
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