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Results categorised as News
07 Jul 2025
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Ellie Hammonds
Roadblock will provide brands with extensive reach through access to roadside digital screens.
05 Jul 2025
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Jack Benjamin
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club's customer services and creating personalised experiences for fans.
04 Jul 2025
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Jack Benjamin
2025 H1 box office revenue surpassed £530m, growing 18% year on year. Advertisers, meanwhile, are increasing spend on the channel, with DCM's revenues up 26%.
04 Jul 2025
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The Media Leader Staff
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
04 Jul 2025
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Jack Benjamin
Executives must lead with humility, recognise and address employees' warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.
03 Jul 2025
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The Media Leader Staff
Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.
02 Jul 2025
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Ellie Hammonds
The campaign comes as the hype around women's sport continues to grow among brands and their agencies.
02 Jul 2025
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The Media Leader Staff
Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.
02 Jul 2025
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Jack Benjamin
An audit of Adelaide's attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.
02 Jul 2025
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Aisling Conlon
Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.
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