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Results categorised as News
10 Apr 2025
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John Moulding
AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance's Nicole Haman shares the details with The Media Leader.
10 Apr 2025
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John Moulding
Australia’s official TV audience measurement provider has ambitions to incorporate big data into the trading currency. Samba TV and Nexxen are key data partners.
10 Apr 2025
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John Moulding
Disney Advertising is giving advertisers access to biddable inventory in the US and expanded DSP integrations in Canada. Its proprietary Audience Graph has also arrived in Europe.
10 Apr 2025
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Maria Iu
Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.
10 Apr 2025
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Jack Benjamin
MD Pete Coates explains how the group's 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn't be overlooked.
10 Apr 2025
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John Moulding
The Media Leader spoke to two leading TV analysts and a major Australian media buyer about what the deal means at a global and local level.
09 Apr 2025
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John Moulding
Independent analyst Ben Keen has outlined significant changes to the way global streamers conduct their business and the content they offer. In all cases, they are drawing from a playbook that served pay-TV operators and channel owners well for decades.
09 Apr 2025
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Jack Benjamin
Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.
08 Apr 2025
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Jack Benjamin
The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.
08 Apr 2025
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Jack Benjamin
UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser's data-led strategy, a return-to-office mandate and the "pressure to perform".
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