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Results categorised as News
17 Apr 2025
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John Moulding
By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
17 Apr 2025
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Maria Iu
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
17 Apr 2025
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Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
17 Apr 2025
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Jack Benjamin
The latest IPA Bellwether Report, conducted before Donald's Trump's "liberation day", already showed a fall in business confidence amid macroeconomic uncertainty.
16 Apr 2025
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Jack Benjamin
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
14 Apr 2025
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Jack Benjamin
The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.
14 Apr 2025
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John Moulding
Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.
14 Apr 2025
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Jack Benjamin
Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine's strong digital growth and the challenges facing contemporary news media.
11 Apr 2025
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Jack Benjamin
Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP's 'ID to AI' approach to its data strategy.
10 Apr 2025
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Maria Iu
In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.
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