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Results categorised as News
30 Apr 2025
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Maria Iu
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.
30 Apr 2025
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Jack Benjamin
In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.
30 Apr 2025
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John Moulding
The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.
30 Apr 2025
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The Media Leader Staff
Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.
30 Apr 2025
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Jack Benjamin
Edmunds was set to lead the outlet's commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
30 Apr 2025
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Jack Benjamin
The Observer's co-CEO discusses why the relaunched title aims to be a newspaper with 'the sensibility of a magazine'.
30 Apr 2025
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Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
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Jack Benjamin
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
29 Apr 2025
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Maria Iu
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
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