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Results categorised as News
22 Aug 2019
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Vanessa Zard
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
22 Aug 2019
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Vanessa Zard
Influencer blunders are numerous - but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
22 Aug 2019
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Vanessa Zard
Independent media agency BBJ&K has appointed Ben Emerton as client services director.
21 Aug 2019
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The Media Leader Staff
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
21 Aug 2019
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Michaela Jefferson
Commercial broadcaster Sky is planning to add two new channels to its entertainment portfolio: Sky Crime and Sky Comedy.
20 Aug 2019
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The Media Leader Staff
Cavai, a 'conversational advertising' platform, has announced that Ed Preedy, Fabian Bjørne-Larsen, Dan Jones, George Seed and Julia Smith will be joining the global team.
20 Aug 2019
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Vanessa Zard
Consumers may be in for a shock as 5G phones enter the marketplace, with the price premium set to be 29 times higher than expected.
20 Aug 2019
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John Reynolds
Host John Reynolds speaks with Rehab CEO, Rob Bennett, and Bethnal Green Ventures programme manager, Nelly Lavielle, to discuss how technology can be used for good causes.
19 Aug 2019
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Vanessa Zard
Following a slump in advertising revenues among UK commercial broadcasters, British viewers may see a rise in the number of TV ads shown on mainstream channels.
18 Aug 2019
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Vanessa Zard
It appears every generation ends up nurturing a disdain for the those set to follow - and now new research reveals what Millennials think of the Gen Z as the latter finally enters the workforce.
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