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Results categorised as News
08 May 2025
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Jack Benjamin
Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
08 May 2025
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John Moulding
Guy Bisson at Ampere Analysis believes the future of partnership and M&A will cross-match global distributors, regional content providers, global content providers and regional distributors. Such deals will help traditional media survive a world where geographic licensing and traditional windowing are being killed by streaming.
08 May 2025
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James Longhurst
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
07 May 2025
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Jack Benjamin
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
07 May 2025
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Jack Benjamin
Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
07 May 2025
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Jack Benjamin
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
07 May 2025
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Jack Benjamin
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
06 May 2025
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Jack Benjamin
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM's agency brands.
06 May 2025
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Jack Benjamin
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
06 May 2025
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Jack Benjamin
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
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