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Results categorised as News
16 Oct 2020
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The Media Leader Staff
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
16 Oct 2020
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Michaela Jefferson
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
15 Oct 2020
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Craig Tuck
According to new research, there is no downside to advertising appearing in negative sentiment - yet brand safe - content. The Ozone Project's chief revenue officer, Craig Tuck, explains.
15 Oct 2020
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Michaela Jefferson
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
15 Oct 2020
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Mike Fletcher
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.
14 Oct 2020
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The Media Leader Staff
Mediatel News and Mediatel Events will celebrate the very best in media leadership with the free-to-enter Media Leaders Awards 2021.
14 Oct 2020
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Michaela Jefferson
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address "inconsistencies" between its words and actions in its recent efforts to address diversity and inclusion.
12 Oct 2020
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Sam Tidmarsh
Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.
09 Oct 2020
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The Media Leader Staff
After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.
09 Oct 2020
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Mike Fletcher
Bassil discusses maternity leave during lockdown, why brands are in a state of 'disconnection', and Digitas' five year strategy.
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