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Results categorised as News
30 Oct 2020
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Michaela Jefferson
Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.
30 Oct 2020
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Sam Tidmarsh
Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
30 Oct 2020
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The Media Leader Staff
Mediatel News, Mediatel Events and Videonet have today revealed which industry experts will make up the judging panel for its inaugural Media Leaders Awards.
29 Oct 2020
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The Media Leader Staff
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
29 Oct 2020
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Mike Fletcher
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
23 Oct 2020
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Michaela Jefferson and Sam Tidmarsh
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
23 Oct 2020
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Sam Tidmarsh
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
22 Oct 2020
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The Media Leader Staff
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
22 Oct 2020
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Mike Fletcher
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
20 Oct 2020
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Michaela Jefferson
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
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