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Results categorised as News
18 Mar 2020
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Lesley-Ann Simons
PAMCo's latest cross-platform audience figures for UK magazines show how many titles are growing their readership through cross-platform delivery.
18 Mar 2020
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The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
13 Mar 2020
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Michaela Jefferson
By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
12 Mar 2020
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The Media Leader Staff
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
12 Mar 2020
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David Pidgeon
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week - "a loose confederation" of companies that promote the use of attention as a metric for understanding and trading media.
11 Mar 2020
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Michaela Jefferson
Out-of-home audience research body Route is evolving its measurement system to include "spot level" ratings for ads played out on digital screens.
10 Mar 2020
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The Media Leader Staff
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB's daily reporting of television audiences.
10 Mar 2020
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Michaela Jefferson
Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.
09 Mar 2020
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The Media Leader Staff
Effective media measurement, brand building and brand positioning were a big talking point at last month's Future of Brands conference - hear insights from industry leaders here.
09 Mar 2020
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John Reynolds
In this week's Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
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