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Results categorised as News
29 May 2025
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Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
29 May 2025
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Jack Benjamin
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
28 May 2025
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Maria Iu
A new report from the alliance identifies key challenges and commits to shared goals.
28 May 2025
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Jack Benjamin
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
27 May 2025
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The Media Leader Staff
Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
27 May 2025
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Jack Benjamin
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
23 May 2025
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Jack Benjamin
The AMI, founded in January, now claims its members collectively exceed WPP's annual media billings.
23 May 2025
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James Longhurst
The acquisition ends two years of ownership uncertainty.
23 May 2025
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John Moulding
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.
22 May 2025
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Jack Benjamin
The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.
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