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07 Jun 2021
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Omar Oakes
The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.
04 Jun 2021
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Omar Oakes
Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA's ambitious cross-media measurement initiative board as funding partners
03 Jun 2021
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Omar Oakes
Digital advertising is a major contributor to carbon emissions around the world.
02 Jun 2021
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Omar Oakes
Barb is in the "final planning stages for the launch of audience figures for streaming and video-sharing platforms.
01 Jun 2021
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Omar Oakes
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
27 May 2021
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Omar Oakes
Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be
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