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Results categorised as News
16 Sep 2020
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Mike Fletcher
Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.
16 Sep 2020
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The Media Leader Staff
Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
16 Sep 2020
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The Media Leader Staff
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
15 Sep 2020
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Mike Fletcher
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
11 Sep 2020
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The Media Leader Staff
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio's response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
10 Sep 2020
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Michaela Jefferson
Starcom UK's managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.
10 Sep 2020
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The Media Leader Staff
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
10 Sep 2020
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Belinda Beeftink
The IPA's research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
09 Sep 2020
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Michaela Jefferson
The Climate Action Working Group, established by the Advertising Association (AA) in partnership with ISBA and the IPA, has launched a new industry standard for climate-friendly advertising production in the UK.
07 Sep 2020
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Mike Fletcher
ITV has launched Studio 55 Ventures - a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
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