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Results categorised as News
29 Oct 2020
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The Media Leader Staff
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
29 Oct 2020
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Mike Fletcher
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
23 Oct 2020
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Michaela Jefferson and Sam Tidmarsh
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
23 Oct 2020
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Sam Tidmarsh
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
22 Oct 2020
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The Media Leader Staff
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
22 Oct 2020
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Mike Fletcher
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
20 Oct 2020
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Michaela Jefferson
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
16 Oct 2020
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The Media Leader Staff
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
16 Oct 2020
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Michaela Jefferson
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
15 Oct 2020
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Craig Tuck
According to new research, there is no downside to advertising appearing in negative sentiment - yet brand safe - content. The Ozone Project's chief revenue officer, Craig Tuck, explains.
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