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Results categorised as News
15 Sep 2025
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Ellie Hammonds
The streaming service aims to drive opportunities for advertisers and boost its ads business.
15 Sep 2025
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John Moulding
From measurement innovations to broadcaster concerns to AI, here's everything you need to know from the event.
15 Sep 2025
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The Media Leader Staff
With a new category on the use of AI in the Adwanted Media Research Awards, some of the 2026 judges share their thoughts on how the technology should be utilised.
15 Sep 2025
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Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
15 Sep 2025
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Jack Benjamin
The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it's a negative force on society.
12 Sep 2025
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Jack Benjamin
Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.
12 Sep 2025
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Ellie Hammonds
The Media Leader introduces the quarter-finalists of the return of Media Mind. This time: Goodstuff.
12 Sep 2025
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Ellie Hammonds
With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
11 Sep 2025
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Jack Benjamin
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
11 Sep 2025
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Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
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