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Results categorised as News
02 Dec 2020
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Mike Fletcher
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
30 Nov 2020
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Mike Fletcher
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
27 Nov 2020
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The Media Leader Staff
Partner content:New research will debut at Radiocentre’s next Tuning In event that challenges perceived norms in the ad market and offers surprising insights into the commercial radio audience.
27 Nov 2020
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Michaela Jefferson
Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry's pitch process is still fit for purpose.
25 Nov 2020
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Mike Fletcher
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
25 Nov 2020
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Mike Fletcher
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand's AVOD service, Samsung TV Plus.
25 Nov 2020
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The Media Leader Staff
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
24 Nov 2020
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Anne Tucker
A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.
24 Nov 2020
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Mike Fletcher
ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
23 Nov 2020
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Michaela Jefferson
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
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