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Results categorised as News
11 Feb 2021
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Mike Fletcher
Zenith predicts that advertising spend from UK beauty and personal luxury brands will increase by 3.1% this year
10 Feb 2021
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Mike Fletcher
Those who strongly agree that 'advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage' has risen sharply in three years
09 Feb 2021
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Mike Fletcher
Top level support, the freedom to take decisions, plus investment in training differentiate companies at different stages of change
09 Feb 2021
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Mike Fletcher
With only an 8% similarity between how 16- to 34-year-olds and how the over-55s watch commercial media, IPA urges more diverse media plans.
08 Feb 2021
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The Media Leader Staff
Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.
05 Feb 2021
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Michaela Jefferson
The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
04 Feb 2021
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Mike Fletcher
Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
03 Feb 2021
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Mike Fletcher
Pippa Glucklich chairs the online membership platform to connect freelance talent with agencies and media owners
01 Feb 2021
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Mike Fletcher
WPP's partnership with TikTok will provide ‘Gold Standard’ ad solutions to network agencies and clients
29 Jan 2021
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The Media Leader Staff
MacCallum reflects on this year's lockdown, the wider impact of Publicis' split from Posterscope, and why the media industry needs to embrace neurodiversity.
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