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Results categorised as News
09 Jun 2025
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James Longhurst
New research on a consumer segment, which the company has dubbed "Gen Uber", looks at digital behaviours, purchase preferences and advertising engagement.
09 Jun 2025
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Jack Benjamin
Paramount's president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
06 Jun 2025
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Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
06 Jun 2025
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Jack Benjamin
Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.
05 Jun 2025
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The Media Leader Staff
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
05 Jun 2025
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John Moulding
Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
05 Jun 2025
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Jack Benjamin
The auditor has updated its reporting standards to better recognise the publishing industry's digital transformation.
05 Jun 2025
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Maria Iu
The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
04 Jun 2025
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Jack Benjamin
At SXSW London, Mark Read admitted "there will be fewer people involved" in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.
04 Jun 2025
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Jack Benjamin
Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.
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