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Results categorised as News
18 Sep 2025
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John Moulding
A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
18 Sep 2025
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The Media Leader Staff
Carpenter will develop the company’s digital and automation capabilities.
17 Sep 2025
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Jack Benjamin
TikTok may soon have a new US owner after a 'framework of a deal' between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.
17 Sep 2025
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Ellie Hammonds
The broadcaster has followed in Channel 4's footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
17 Sep 2025
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Ellie Hammonds
Rajar's Audio Time report found increased popularity of audio and how the medium has integrated into daily habits.
17 Sep 2025
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Jack Benjamin
Owner Jenny Biggam reflects on how the agency grew from a small, offline-only outfit to the UK's largest indie over two disruptive decades.
17 Sep 2025
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Ellie Hammonds
Meanwhile, YouTube remained top in Beano Brain's 100 Coolest Brands for 2025.
16 Sep 2025
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Jack Benjamin
More than 70 leading UK creative voices and organisations have penned another open letter to Sir Keir Starmer, criticising his government's failure to protect them against AI companies' alleged copyright infringements.
16 Sep 2025
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Maria Iu
New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.
15 Sep 2025
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Jack Benjamin
The Media Leader tried on a dev kit of Snap's next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped 'innovation budget' project?
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