SEARCH
Results categorised as News
22 Sep 2021
|
Ella Sagar
Boots Media Group (BMG) is part of a maturing trend of retailers becoming more like media companies, industry leaders have said.
22 Sep 2021
|
Ella Sagar
Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.
22 Sep 2021
|
Ella Sagar
Consumer charity Which? has launched a month-long national campaign to encourage people to sign its petition for government legislation to make tech giants take more responsibility for the content on their platforms.
22 Sep 2021
|
The Media Leader Staff
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
21 Sep 2021
|
The Media Leader Staff
Suzuki has undergone a "radical" change in its media planning and buying over the last two years, the car brand's top UK marketer Tammy Charnley says.
21 Sep 2021
|
Omar Oakes
Mediatel News is launching a weekly bulletin today that features thought leadership and analysis about media strategy.
21 Sep 2021
|
Ella Sagar
Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
21 Sep 2021
|
Omar Oakes
One year after UK launch, Reddit launches first consumer ads
21 Sep 2021
|
Ella Sagar
Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.
20 Sep 2021
|
Ella Sagar
Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer