SEARCH
Results categorised as News
11 Nov 2021
|
The Media Leader Staff
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
11 Nov 2021
|
The Media Leader Staff
The series 'You Do You' represents the first-ever social reality series from 4Studio, Channel 4's branded entertainment team.
10 Nov 2021
|
Ella Sagar
Opportunities to test and learn with new media channels are bringing new confidence to the strategy world, Future of Media's panel comprising Facebook, Tesco, and Craft Media said.
10 Nov 2021
|
Ella Sagar
The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative.
10 Nov 2021
|
The Media Leader Staff
Housing and homelessness charity Shelter is using YouTube to create a "virtual log fire" to raise funds using the Google platform's revenue-share model.
10 Nov 2021
|
Ella Sagar
Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.
10 Nov 2021
|
Ella Sagar
ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.
09 Nov 2021
|
The Media Leader Staff
In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research.
09 Nov 2021
|
The Media Leader Staff
Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.
09 Nov 2021
|
Ella Sagar
Adrian Walcott has been chosen as MediaCom UK's first external board advisor.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer