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Results categorised as News
17 Jun 2025
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Justin Lebbon
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
17 Jun 2025
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Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
17 Jun 2025
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James Longhurst
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
17 Jun 2025
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The Media Leader Staff
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
17 Jun 2025
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Jack Benjamin
Open Call will allow brands to place an open request to creators for sponsored content.
17 Jun 2025
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John Moulding
The Media Leader explores the rationale behind WBD's move and how the new networks businesses could grow organically, while Disney believes it will make its own unified proposition more competitive.
17 Jun 2025
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John Moulding
The broadcasters' self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
16 Jun 2025
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Ellie Hammonds
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
16 Jun 2025
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Ellie Hammonds
The platform will bring audience insights, media planning and activation, optimisation and measurement into one place.
16 Jun 2025
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Jack Benjamin
Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
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