SEARCH
Results categorised as News
23 Nov 2021
|
Ella Sagar
Radio advertising was shown to drive effectiveness across the board in "landmark" long-term analysis of campaigns.
23 Nov 2021
|
Ella Sagar
National and regional news publisher Reach has reported a decline in ad revenue over the last five months.
23 Nov 2021
|
Omar Oakes
Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.
22 Nov 2021
|
The Media Leader Staff
A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
22 Nov 2021
|
The Media Leader Staff
The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith's report explains.
22 Nov 2021
|
Ella Sagar
Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
19 Nov 2021
|
Ella Sagar
It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
19 Nov 2021
|
Ella Sagar
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
19 Nov 2021
|
The Media Leader Staff
Andrew Marr is leaving as presenter of the BBC's flagship political TV programme after 16 years to join Global in an exclusive deal.
19 Nov 2021
|
Ella Sagar
Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer