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Results categorised as News
25 Jun 2025
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John Moulding
LiveRamp's Tim Norris-Wiles discusses the future of data-driven TV and how digital-native advertisers can use the medium the way they use other digital, with deterministic business outcomes measurement.
25 Jun 2025
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John Moulding
The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.
25 Jun 2025
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The Media Leader Staff
Marketers have become "confused, misled, and misguided" by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
25 Jun 2025
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James Longhurst
While this is the first time it has occurred in IPA TouchPoints' 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
24 Jun 2025
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Jack Benjamin
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
24 Jun 2025
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Jack Benjamin
A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.
24 Jun 2025
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The Media Leader Staff
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
24 Jun 2025
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Maria Iu
As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.
23 Jun 2025
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Jack Benjamin
The Creative Industries Sector Plan outlined how the UK wants to become a leader in the "createch" space by more than doubling targeted investment and making it easier for PSBs to collaborate.
23 Jun 2025
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Arif Durrani
Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.
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