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Results categorised as News
20 Jul 2022
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Ella Sagar
Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.
20 Jul 2022
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Jack Benjamin
Netflix's much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.
19 Jul 2022
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The Media Leader Staff
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio's presenter Emma B told The Future of Audio.
19 Jul 2022
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Jack Benjamin
As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.
19 Jul 2022
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Ella Sagar
Love Island's most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.
19 Jul 2022
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Ella Sagar
In-housing has been increasingly adopted by advertisers over the last two years, according to new research.
18 Jul 2022
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Ella Sagar
The UK subscription video-on-demand market contracted by 488k households over the last three months.
18 Jul 2022
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The Media Leader Staff
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
18 Jul 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
18 Jul 2022
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Jack Benjamin
The acquisition will allow for "deep integration" of Podchaser and its proprietary data with Acast.
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