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Results categorised as News
11 May 2022
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Jack Benjamin
Media planners and buyers have reported a surge in workload during the pandemic, alongside a reluctance to return to the office.
11 May 2022
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The Media Leader Staff
Advertising still struggles to reach everyone, Mediatel's latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.
11 May 2022
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Jack Benjamin
CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.
11 May 2022
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Omar Oakes
Channel 4 will make hundreds of hours of its programmes available on YouTube in the UK & Ireland in a new ad revenue-share agreement.
11 May 2022
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Omar Oakes
The IPA and ISBA have launched an initiative that seeks to improve the behaviours of agencies and advertisers during pitch processes.
10 May 2022
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Jack Benjamin
The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.
10 May 2022
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Jack Benjamin
Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
10 May 2022
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Omar Oakes
MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.
09 May 2022
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The Media Leader Staff
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
09 May 2022
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Jack Benjamin
Recount Live is the latest example of the streaming platform's attempts to expand its content offerings beyond gaming.
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