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Results categorised as News
24 Aug 2022
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Ella Sagar
In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.
23 Aug 2022
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Omar Oakes
Mediahub's Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
23 Aug 2022
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Omar Oakes
The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.
23 Aug 2022
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Ella Sagar
Claire Sanderson speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences.
22 Aug 2022
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Jack Benjamin
Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.
22 Aug 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
19 Aug 2022
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Jack Benjamin
Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.
19 Aug 2022
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Jack Benjamin
Streaming usage surpassed cable audiences for the first time ever last month, according to Nielsen.
19 Aug 2022
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Ella Sagar
Advertisers are being advised to treat South Asian Heritage Month as a 'primer' for year-round campaigns.
18 Aug 2022
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Omar Oakes
Watch: Kepler's Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.
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