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Results categorised as News
04 Jul 2025
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The Media Leader Staff
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
04 Jul 2025
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Jack Benjamin
Executives must lead with humility, recognise and address employees' warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.
03 Jul 2025
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The Media Leader Staff
Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.
02 Jul 2025
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Ellie Hammonds
The campaign comes as the hype around women's sport continues to grow among brands and their agencies.
02 Jul 2025
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The Media Leader Staff
Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.
02 Jul 2025
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Jack Benjamin
An audit of Adelaide's attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.
02 Jul 2025
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Aisling Conlon
Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
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Ellie Hammonds
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
02 Jul 2025
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Ellie Hammonds
The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.
01 Jul 2025
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Jack Benjamin
The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.
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