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Results categorised as News
21 Oct 2025
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Ellie Hammonds
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
21 Oct 2025
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Ellie Hammonds
A new report from WFA and Mediasense highlights media's lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
20 Oct 2025
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Jack Benjamin
On Thursday, Stagwell hosted an inaugural "NewsFronts" upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
20 Oct 2025
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Ellie Hammonds
giffgaff, MG OMD and Ecologi's "Up to Good Fund" is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
20 Oct 2025
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Jack Benjamin
IPG Mediabrands' UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it's practiced and what is demanded of it.
20 Oct 2025
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Jack Benjamin
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its "swagger" back.
17 Oct 2025
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Jack Benjamin
Piers North discusses why the UK's largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
16 Oct 2025
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John Moulding
The Trade Desk launched its Ventura TV OS to help television manufacturers create a UX and content offer while also building an advertising business. In an innovative collaboration, those OEMs now have the option to default to the DirecTV user experience.
16 Oct 2025
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Ellie Hammonds
A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
16 Oct 2025
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John Moulding
FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.
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