SEARCH
Results categorised as News
31 Oct 2025
|
The Media Leader Staff
Following up on questions from this year's Future of Media Manchester event, strategy leaders answered attendees' queries about how data and insights can be used to impact media strategies.
31 Oct 2025
|
Ellie Hammonds
Creativebrief's the "Future of the Pitch" report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.
30 Oct 2025
|
Jack Benjamin
Analysis: Rose candidly acknowledged in her first earnings report that WPP's recent performance has been "unacceptable", but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.
30 Oct 2025
|
Ellie Hammonds
The industry charity has asked adland members to sign up for its fitness challenge to raise funds for its important work.
30 Oct 2025
|
Jack Benjamin
The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year's "Golden Quarter" is expected to grow 7.3% to £12bn.
29 Oct 2025
|
Ellie Hammonds
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is publishing.
29 Oct 2025
|
John Moulding
Bedrock Streaming provides the streaming platform behind M6+. RTL+ will be added next year. The company is focused on shared infrastructure scale to help broadcasters match the streaming economies at global operators like Netflix. The tech vendor is also exploring a novel approach to content distribution.
28 Oct 2025
|
Ellie Hammonds
The advertiser has become the first to be struck by the latest wave of cyber attacks after the group identified a "security incident" within the Merkle network.
28 Oct 2025
|
Ellie Hammonds
A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing's most entrenched principles, underlining most consumers decide what to buy long before purchase.
24 Oct 2025
|
Ellie Hammonds
The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer