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Results categorised as News
18 Jul 2025
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Jack Benjamin
The move towards advertising is a "natural evolution" of Substack's business model. It could provide brands access to highly intentional audiences, but questions over brand safety are sure to be raised.
18 Jul 2025
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The Media Leader Staff
Alan Moss spoke at Cannes about how new partnerships with Disney's Real-Time Ad Exchange and Roku have turned Amazon DSP into a "one-stop media buying shop".
18 Jul 2025
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John Moulding
As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other's platforms go live this week, The Media Leader looks at how the deal works.
17 Jul 2025
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Ellie Hammonds
The Compass scheme is designed to spotlight black-owned businesses by providing OOH advertising space.
17 Jul 2025
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Jack Benjamin
Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.
17 Jul 2025
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Jack Benjamin
Total marketing budgets rebounded after Q1's downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
16 Jul 2025
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Ellie Hammonds
A Radiocentre report highlighted five key ways in which the sector offers public value.
16 Jul 2025
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Maria Iu
The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
16 Jul 2025
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Ellie Hammonds
A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.
16 Jul 2025
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Jack Benjamin
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
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