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Results categorised as News
20 Oct 2022
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Jack Benjamin
In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
20 Oct 2022
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Jack Benjamin
In brief: CNN has created a new beat to dissect the complex and divisive issues surrounding gun rights and gun violence in America.
20 Oct 2022
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Ella Sagar
The Media Plan: Pet food brand Lily's Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial "pet parents" at key times of day.
20 Oct 2022
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Jack Benjamin
COO and CPO Greg Peters described the initial demand from advertisers as "very strong" in the company's earnings call, despite mixed sentiment from some buyers.
20 Oct 2022
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Ella Sagar
Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.
19 Oct 2022
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The Media Leader Staff
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
19 Oct 2022
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Jack Benjamin
Ad campaigns that begin on out of home are having "nine lives" as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
19 Oct 2022
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Jack Benjamin
In brief: the new game represents an expansion of Prime Video's Thursday Night Football streams.
19 Oct 2022
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The Media Leader Staff
So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.
19 Oct 2022
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Ella Sagar
In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
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