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Results categorised as News
07 Aug 2025
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Maria Iu
The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
07 Aug 2025
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Ellie Hammonds
The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.
06 Aug 2025
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Maximilian Bashford
The US partnership covers TV, streaming, audio and cross-platform ad performance.
06 Aug 2025
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Jack Benjamin
The agency's leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
05 Aug 2025
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Maria Iu
The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
05 Aug 2025
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John Moulding
The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.
05 Aug 2025
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Jack Benjamin
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
04 Aug 2025
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Jack Benjamin
The company's chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
04 Aug 2025
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Maria Iu
The 11th edition of the awards will be open for entries on 1 September.
01 Aug 2025
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Jack Benjamin
Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.
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