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Results categorised as News
19 Apr 2023
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Omar Oakes
The Media Plan: P&O Ferries is placing out-of-home posters at "pain points" for fed up aeroplane and train travellers to entice them overseas by ferries instead.
19 Apr 2023
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Omar Oakes
Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms.
19 Apr 2023
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The Media Leader Staff
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
19 Apr 2023
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Ella Sagar
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
19 Apr 2023
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Jack Benjamin
The Writer's Guild of America's strike is likely to negatively effect global streaming companies, which are already losing money.
19 Apr 2023
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Jack Benjamin
The Next Gen board is part of the PPA's strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.
19 Apr 2023
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Ahmed Elkady
In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.
19 Apr 2023
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Ella Sagar
The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.
19 Apr 2023
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Omar Oakes
Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.
19 Apr 2023
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Jack Benjamin
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
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