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Results categorised as News
25 May 2023
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Omar Oakes
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV's contribution to a brand's sales.
25 May 2023
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Ella Sagar
In brief: Katrin Robertson, leader of the World Out of Home Organisation's Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
25 May 2023
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Jack Benjamin
In brief: Liz Wynn will lead The Guardian's global digital reader revenue strategy and report directly to CEO Anna Bateson.
25 May 2023
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The Media Leader Staff
The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world's biggest media and advertising industry event.
25 May 2023
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Jack Benjamin
A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.
25 May 2023
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Ahmed Elkady
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
24 May 2023
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Ahmed Elkady
There is a lot going on when it comes to AI and that's just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what's happening and why it matters.
24 May 2023
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Omar Oakes
In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.
24 May 2023
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Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas - Artificial Intelligence, Data, and Connected TV.
24 May 2023
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Ella Sagar
In brief: Paramount Pictures has used Ocean Outdoor's DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
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