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Results categorised as News
17 Jul 2023
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Omar Oakes
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
17 Jul 2023
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Jack Benjamin
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don't disrupt gamers' user experience?
17 Jul 2023
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Ella Sagar
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
14 Jul 2023
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Omar Oakes
ITV has said it is no longer "actively exploring" an acquisition for All3Media, the production company behind Gogglebox and Fleabag.
14 Jul 2023
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Omar Oakes
In brief: Acast executives Georgina Holt and Christiana Brenton have left to start a new venture.
13 Jul 2023
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Ella Sagar
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of "late money" being spent on TV in the UK this summer.
13 Jul 2023
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Nicola Kemp
Nicola Kemp reviews 'The Blend', in which OMD UK's managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
12 Jul 2023
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The Media Leader Staff
Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers' progress in defending their IP, the future of news, and trust in newsbrands.
12 Jul 2023
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Jack Benjamin
Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.
12 Jul 2023
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Omar Oakes
The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
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